We are stoked to share that our very own Tom Hutton has penned a feature for Australian Geographic Adventure, diving deep into our experience as the event’s environmental partners. The article, titled Eight things we took away from Red Bull Hardline Tasmania, isn't just a recap of the racing; it’s a look at how we’re shifting the culture of major mountain bike events to ensure our "wild places" stay that way.
In the piece, Tom explores the "Gold Standard" framework we implemented on the ground—from our "binfluencers" and litter-pick competitions to the kit donation program that’s giving old gear a second life in local youth projects. It highlights the incredible collaboration between event organisers, marshals, and the fans who all stepped up to prove that high-octane sport doesn't have to come at the cost of the environment.
At TFT, we believe in "Purposeful Adventure." It’s about more than just cleaning up; it’s about reconnecting with the trails we love and taking responsibility for their future. This trip to Tasmania was a massive milestone for our newly launched Australian community hub, and Tom’s article captures the heart of why we do what we do.
Head over to the Australian Geographic Adventure website to read the full story and see how we’re helping to leave a positive trace on the trails.